Lead fulfillment: moving inquiries to sales.

As marketing professionals, we are tasked, not only with generating initial interest in our company’s products and services, but also with filling the sales pipeline with qualified leads and helping our sales force close the deals.

Every sale begins with an inquiry. But that doesn’t mean every inquiry will result in a sale. This is a challenge that can be daunting, but creating a formal lead-fulfillment process will help you greatly.

I welcome the opportunity to share some additional insights on the benefits of nurturing leads for successful sales conversion.

It’s not rocket science, but it does take patience, a solid system and, most of all, a powerful blend of art and science.

Do you need a Web site redesign in 2013?

parker-ampersand-logo-stacked-85pcBeing in such a competitive industry, first impressions count for a lot. One of Parker Creative’s specialties is designing and developing within the WordPress platform – a feature-rich content management system (CMS). On the inside, it’s easy to use and very flexible with its built-in and plug-in options. On the outside, it simply looks good.

Which translates to cost savings to you!

Standard features apply, such as a user-friendly administrator interface, perfect for swift and extensive customization, which empowers you to easily manage how your site looks, while also controlling a lot of what goes on under the hood. From Google Analytics integration to advanced layout controls, Parker Creative makes sure your site looks and runs the way you want it to.

This holistic approach allows you to spend a minimal amount of time (and money) in updating your site’s content and the maximum amount of time doing what you do best (running your business).

I’d be delighted to provide you with a complimentary appraisal of your current online presence in the following areas: branding, navigation/usability, content, design, and functionality/interaction. And we can even follow up with recommendations to ensure your online presence is current and consistent with your overall brand equity.


// Content Management and Development
// Key Performance Indicators, Metrics, and Analytics
// Customized E-mail Marketing Programs
// Design for Print, Online, and Corporate Communications
// CRM System Management
// Program and Project Management
// Training

Carolyn Parker
Parker Creative Group

It’s a brave, new world.

Providing the vision, strategy, and tactics to produce integrated marketing communications across virtually all media channels is at the heart of what I do. And, for over 15 years, I’ve helped agencies and companies of all sizes leverage new media on programs, projects, and campaigns using:

  • Customer relationship management systems
  • Content development across traditional and new media marketing channels
  • User interface design and development
  • Social media and word of mouth marketing
  • Marketing key performance indicators and analytics
  • Data visualization
  • Project management and collaboration systems
  • Search engine marketing and optimization

Sometimes I’m the director. Sometimes I’m the producer. And sometimes I’m the assistant. I thrive in any environment, though, that is continually taking the pulse of its constituents and being the facilitator of change.

Are you ready to take the next step?

Let’s talk through your needs in more detail. We just may be an ideal partnership in the making!

Thanks for your time. Hope to chat soon.

Carolyn Parker


What does Social Selling mean to you?

Building a quality sales pipeline requires you to clearly understand – and engage with – your buyers in new and exciting ways.

Some retailers suspect social media has impacted how customers utilize in-store sales teams. Christine Crandell, a contributor to Forbes.com, interviews Phil Arturi, president of White Hawk Sales Partners, on how consumer conversations in social media can facilitate how your prospects are informing sales people instead of undermining them.

Read the full article on Forbes.com: Birth of a Social Salesman

When prospects have done their research and know what they want, how do sales people remain relevant? Phil explains how it goes back to an old sales tool: reconnaissance. He says, “Social enables sales to get an even better sense of what’s really happening within their markets.” 

At Parker Creative, we’ve mastered the art of marketing for a social world, and I’d love to talk with you about how our talented team could help your business take full advantage of its social opportunities. Please feel free to contact me to learn more.

Is your content off-key?

I’ve opted in to literally hundreds of e-newsletters, RSS feeds, groups, and social media channels. And I try to follow them almost daily to see what’s trending across virtually all industries, as well as tracking thought leaders in the business and personal enrichment spaces.

But, something struck me yesterday that was kind of a rude wake-up call. It was a post from a well-respected life coach asking what kind of digital camera she should buy, and it just didn’t ring true that it was really from HER. I was tempted to comment on her Facebook post with something like, “Really? You’re asking this despite your natural curiosity and extensive professional network?”

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It’s not a game of craps.

In today’s business realm, of the predominant classifications of communication, including marketing, corporate, technical and new media, none seems more trend-based than the potential convergence of all channels.

Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research writers have also developed the practice of using strategic elements of branding and marketing in order to ensure consistency of message delivery throughout their organization.

Marketing communications is focused on the product or service and is primarily concerned with the bottom line, while corporate communications typically deal with issue management, mergers and acquisitions, and sharing information, in general.

Add digital to the mix, and it’s amazing the extra mileage that your brand gains in terms of engagement, participation, loyalty, and online reputation.

Do you have something you want to say, but the proverbial blank page has been staring you down, and you’re stuck?

Your point of view is the window to your core beliefs. I’d love to help you find your way.

Creating work that matters.

I approach communications holistically. By first understanding your needs inside and out, and then creating user experiences that blend naturally with your brand equity across targeted communication and media channels.

What I bring to the table. I specialize in building partnerships with emerging businesses to help them thrive by improving their visibility. With trusted partners, Parker Creative can support virtually any size or complexity of project through innovative communications strategy and execution.

Related services. Positioned in the global market to provide the full gamut of digital services, including campaigns, e-commerce, f-commerce, and word of mouth marketing, just to name a few.

Sometimes, it’s like taking baby steps. Maybe you don’t have a Web site yet, or maybe your site was created awhile ago, and now it looks a little dated. Whatever the scenario, I will work with you from initial concept until after the site goes live. And beyond!